{"id":2207,"date":"2026-03-05T14:32:01","date_gmt":"2026-03-05T19:32:01","guid":{"rendered":"https:\/\/www.rubyfalls.com\/?post_type=release&p=2207"},"modified":"2026-03-04T11:15:53","modified_gmt":"2026-03-04T16:15:53","slug":"ruby-falls-and-american-heart-association-kick-off-100-million-step-challenge","status":"publish","type":"release","link":"https:\/\/www.rubyfalls.com\/releases\/ruby-falls-and-american-heart-association-kick-off-100-million-step-challenge\/","title":{"rendered":"100 Million Step Challenge Kicks off at Ruby Falls with the American Heart Association"},"content":{"rendered":"

(March 5, 2026) – Ruby Falls and the American Heart Association (AHA) partner for the 9th consecutive year with \u201c100 Million Steps in March.\u201d This month-long event challenges Ruby Falls visitors and staff to collectively walk 100 million steps at the park in March to improve heart health and raise awareness.<\/p>\n

Since 2018, 347,069 people have participated in the month-long heart health challenge. Together, participants have walked an extraordinary 1,040,356,706 steps at the park\u2014surpassing one billion steps since the launch of the 100 Million Steps in March initiative.<\/p>\n

Ruby Falls visitors typically average 3,800 steps while exploring the park, walking the cavern trail to the iconic waterfall, visiting scenic overlooks, and climbing the stairs to the top of historic Lookout Mountain Tower, where they are rewarded with breathtaking views. Team members at Ruby Falls often log over 10,000 steps each day while working in the park.<\/p>\n

\u201cOur partnership with the AHA allows us to show just how powerful a simple activity like walking can be for heart health,\u201d says Hugh Morrow, CEO and President of Ruby Falls. \u201cEvery step toward a healthier lifestyle helps lower the risk of cardiovascular disease, the number one threat to women\u2019s health.\u00a0 Bringing this awareness to the thousands of guests visiting Ruby Falls during the month of March is a unique opportunity to amplify this message and support the AHA Go Red for Women initiative.\u201d<\/p>\n

\u201cCommunity partnerships are at the heart of our mission to build longer, healthier lives,\u201d said Colby Woods, Go Red for Women director of the American Heart Association in Chattanooga. \u201cWorking with local leaders like Ruby Falls allows us to meet people exactly where they are and make heart health more accessible for everyone. Initiatives like 100 Million Steps in March show how powerful it can be when our community comes together. Every step creates momentum for better health across the Tennessee Valley.\u201d<\/p>\n

Throughout March, the AHA Go Red for Women Survivor Gallery is on display at Ruby Falls, featuring powerful stories of heart disease and stroke survivors from the greater Chattanooga region. Guests are invited to sign the large \u201c100 Million Steps in March\u201d banner to mark their participation and collect commemorative buttons (while supplies last) as a reminder that walking for health is easy to incorporate into daily life. For more information, visit www.rubyfalls.com\/events\/100-million-steps-in-march\/<\/a><\/p>\n

100 Million Steps in March Media Kit\u00a0<\/strong><\/a><\/p>\n

About Ruby Falls<\/strong><\/p>\n

Listed on the National Register of Historic Places, Ruby Falls is home to the nation\u2019s tallest underground waterfall open to the public. The park\u2019s diverse ecosystem fosters deep connections to nature for over half a million visitors annually through unforgettable experiences on Lookout Mountain in Chattanooga, Tennessee. Guests enjoy guided cave tours to see the waterfall discovered 98 years ago, spectacular views of the Cumberland Plateau, seasonal ziplines, luxury treehouse lodging, and award-winning special events. The park\u2019s historic castle built in 1929 features a casual caf\u00e9 and beautiful private event venue. Committed to cave conservation and recognized as a tourism leader in environmental sustainability, Ruby Falls is the first attraction in the United States to earn certification from Green Globe, the internationally respected standard for environmental sustainability, and is a recipient of the Governor\u2019s Environmental Stewardship Award for Excellence.<\/p>\n

American Heart Association Go Red for Women<\/strong><\/p>\n

As the signature women\u2019s initiative for the American Heart Association, Go Red for Women is a passionate movement designed to empower women to make their heart health a priority. Cardiovascular diseases cause nearly one in three deaths in women each year. However, preventative measures through education and living a healthy lifestyle can decrease that statistic by 80 percent. For more information, please visit GoRedForWomen.org or call 423-763-4400.<\/p>\n

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